Attract & Engage

marketing communications design

Jill Willis is co-founder of Attract & Engage, a specialist marketing & design consultancy for SMEs across the built environment, green energy, FM and industrial sectors - industries where strong marketing direction is often missing but desperately needed.

We act as your fractional marketing communications department – shaping strategy and sharpening execution across four key areas:

- Brand Vision – Clear positioning, messaging and purpose

- Ideal Customer Profiling (ICP) – Target the right clients, more effectively

- Marketing Comms Planning – Define focused goals that support business growth

- Marketing Ops – Bring order, accountability and momentum to your marketing

This means that, for the same investment as hiring a junior in-house, you get a full-stack team: strategic CMO thinking, experienced designers, copywriters and marketeers – all powered by AI teammates trained to deliver high-quality creative outputs with speed and efficiency. No recruitment, no overheads, no compromise. Just expert-led B2B marketing that works.

Why us:

With over 50 years’ combined experience, we’ve led campaigns for brands like Mercedes-Benz, Mini, Red Bull, Boots, Microsoft, HPE, and TechUK – and now apply that expertise to help scale-ups and mid-sized firms.

Current and past clients include Wates, Ground Control, Gerald McDonald, Ortus Energy and Joseph Gallagher – all benefiting from our strategic counsel and delivery capability. Get in touch jill@attractandengage.co.uk